Remember Who You Are. (And Who You’re Called to Build For.) 🛠️ 🏦 🛠️
There’s a scene in The Lion King that hits differently as an adult. When Simba was a child, he couldn’t wait to be king. But when the king died… he didn’t know how to be one.
Because wanting the title is not the same as understanding the responsibility. Because proximity is not the same as preparation. Because he didn’t realize— he was supposed to be watching. Learning. Becoming.
So when the moment came… he ran.
Then Rafiki steps in. Not just as a guide… but as a mirror. He takes Simba to the water. Not to give him something new… but to remind him of what was already there.
Simba looks… and at first, he only sees himself. Confused. Disconnected. Uncertain.
So he keeps looking. Not a glance. Not a moment. He stays.
And as he stays… something shifts. The reflection is no longer just his own.
Then he hears it— his father’s voice: “Remember who you are.”
And that’s the part we rush past. Because we don’t stay long enough. We look once… twice… and then we move on.
But clarity doesn’t come from a glance. It comes from remaining. From sitting with it. From quieting the noise. From refusing to move until truth speaks.
Because when you finally hear it— everything changes.
Let me bring this home. You cannot build effectively if you don’t know who you are. And you cannot speak clearly if you don’t know who you’re speaking to.
That’s why I write her down. Genny. Not as a concept. Not as a vague audience. But as a real person. A woman with:
- a voice
- a calling
- ideas she hasn’t fully executed
- and just enough doubt to hesitate at the edge
Because when I forget who I’m called to reach… my message gets generic. And generic doesn’t move people.
Look at The Walt Disney Company. They understand identity and desire at a deep level. In The Little Mermaid, Ariel wanted to be “part of that world.” She was willing to trade her voice to gain access to something she thought she wanted. And Ursula gave it to her… on the wrong terms.
Isn’t that how it works? We want the promise… but we try to access it outside of the source.
Ariel didn’t need to lose her voice. She needed alignment with her father.
And that’s where this becomes more than branding. Because just like Ariel… just like Simba… we have to go back to the source.
For me, that’s God. The Creator. The One who didn’t just give me ideas… but gave me identity.
So when I build now…I don’t just ask: “What should I create?” I ask: “Who did God say I am?” “Who am I called to serve?”
Because when you remember who you are… you stop chasing everything. And you start building what’s yours.
So if your message feels scattered… If your content feels unclear… If your ideas feel heavy… Maybe it’s not a strategy problem.
Maybe… you just haven’t looked long enough.
Remember who you are. 🔥
This resonated with you? Let's connect.
Send me a DM — I'd love to hear where you are in your journey.
